Web sites are often better community and promotional tools than they are direct sales channels and it will probably remain this way for at least the next few years.

Think of an online presence as a relay marathon and not a sprint. If you start slow and work up to speed it won't take long before you reap the same rewards as your more progressive competitors.

Creating an online environment that supports your current and well-tested sales process is complicated and often assigned to an inhouse developer, often someone who learns as they go. At Area46 we work closely with your team to simplify the process. We clearly and carefully show you what works best for your specific business.

Unless you work every day in an online environment you're taking a huge risk building inhouse. You simply don't have the knowledge and experience to do it cost effectively. We're not suggesting that you shouldn't hire an internal developer to maintain your presence once it's up and running. In fact a large part of our goal is to help you become self sufficient. The reality though is that having an inexperienced person build the foundation can lead to expensive fixes that will slow expansion during critical periods of growth. It's not fair to you or your internal development team. Eventually, when expectations are not met someone's job and reputation will be in jeopardy. We work closely with your inhouse people to help them meet all expectations. We consult with executive management and your inhouse developers and help you map realistic goals. We also train people where necessary.

At Area46 we recognize that the sales process is a complex mix of promotion, relationships, closing, fulfillment, service and more. A well-planned online presence can make it easier for your sales team to put your product and service information into qualified hands. If you're one of the rare companies that can truly support ecommerce we can develop a technological backend that will allow you to sell efficiently and safely online.

If you're a manufacturer or producer you have to be careful not to alienate distributors. We know how much you invested and how hard you work to build and maintain strong relationships. We won't jeopardize your position. Instead, we'll enhance it and show you how to get distribution communities point-of-sale working harder for you.

If you are a producer who maintains direct sales channels, even better. We can show you how to inexpensively build a community presence that will turbocharge everything you're currently doing, plus give you a few new ideas.

We are marketers, not hard core programmers.

Our goal isn't to reinvent your entire sales process.

Our goal is to help you grow . . .

Think evolution, not revolution.
(Of course if you want a revolution we can help too, but it's a completely different strategy.)

Our mandate is to support sales relationships.

We build online marketing tools and processes that make it efficient for sales teams to do business with old and new customers. If you start now to build a solid online sales presence you'll be ready in the future when it makes sense for your company to sell direct online.

One last bit of advice, don't make the mistake of thinking you can wait to get in the race. The culture shift will kill you. It's a state of mind as well as a technological process. Changing how your organization thinks is complex and can take much longer than you expect. We build environments that support your current sales agenda and show you how to leverage email campaigns that work 24 hours a day.

Email is still the best-kept online sales secret that most companies continue to underestimate. One of the reasons is that Web sites and email strategies don't complement each other unless they're carefully designed to do so.

Think of your Web presence as a long term marriage of opportunity and not a blind date. It takes planning, planning and more planning to get these powerful tools to work together. Creating online sales support demands time and ingenuity. The process is anything but cookie-cutter. In order to be effective the solution has to be unique to your company and business culture.

Like anything, the longer you take to get involved the further you'll fall behind the curve. Catching up to the competition can be extremely difficult and expensive.

We know from experience that control is shifting to producers and manufacturers and away from large distributors

We can show you how to release the monopolistic stranglehold that large manufacturers and distributors have on the market

Without doubt, corporate culture is the greatest impediment to a large company doing business online. Their culture is often too political and protectionist to allow them to change quickly

It's their Achilles heel

We can show you why it's happening and teach you how to leverage your position

It's not as complicated or as
costly as you might think

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