SERVICES
Area46.com
Est. 1995
Increase sales through
interactive promotion.
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SERVICES |
Promotional
Strategies Increase sales through interactive promotion. |
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Sales
Platforms
Promotional Strategies Dynamic Information Hubs Photography/Multimedia Audio & Video Streaming Cross-Media Marketing Change Management Customer Relations Corporate Training We also have excellent relationships with top hosting, networking & database firms N E W S L E T T E R S Writing/Production |
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strong promotional strategy is the driving force behind a successful Web presence. If a promotional strategy is designed and implemented properly it can dramatically increase the visibility and brand recognition of your products and services. The secret is knowing how to leverage promotion. Promotion works very well online, but in order for online promotion to work you need a well-designed real world strategy. We amalgamate traditional print, radio, TV, direct marketing and event strategies to leverage the dynamic power of a New Media presence. We design everything from print collateral, to press releases and radio or video spots. We also do it in a way that's specific to the medium. It's important to keep in mind that copy for a brochure is different than copy for a poster, radio spot and especially for a Web site. Promotion is NOT advertising! Failure to appreciate this difference is the most common reason Web sites do not live up to expectations. Advertising rarely works online, whether it's banners or Blue Light Special coupons. In fact it's regarded as crass commercialism that visitors can turn off with the tap of an index finger. Visitors to your site want relevant information about your products and services, and that's exactly what we help you deliver. We don't create advertising at Area46 - instead, we develop promotional strategies that incorporate informational tools designed to deliver real value to a site visitor. If a person takes the time to visit one of our sites we feel they should experience an immediate online payback in the form of a better understanding of the company, product or service. Simple to say and hard to do, but after almost a decade of doing it for hundreds of clients, we make it easy. We put site visitors in the right frame of mind to learn about and invest in your products or services. We do it by developing an informative and entertaining conversation that entices customers to want to learn more. We deliver them to a sales proposition that makes them feel good about their decision to invest their time and money in your products or services. Online promotion is cheap and easy to set up and maintain relative to traditional promotional strategies like print or broadcast advertising, direct mail and special events. Online promotion ties all traditional promotion styles together and makes them stronger than they will ever be on their own. It turbocharges everything PR you're currently doing. We'll show you how to complement traditional promotional strategies with online processes and campaigns that work. We'll show you how to get the most mileage from everything you currently do, whether it's print, broadcast or live promotions. We'll also show you how to set up systems that allow you to become self-sufficient. We'll build a strong foundation and oversee your presence until you are totally comfortable about taking it over yourself. Some of our clients jump right in and take the reins almost immediately, while others contract us long-term to develop and regularly monitor their online promotional presence. Whatever your choice we can show you how to get the most mileage from traditional and online campaigns. We work together to integrate proven strategies and to help you steer clear of (or modify) less-than-satisfactory ideas that others have tried unsuccessfully in the past. |
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Internet has come almost full circle Circa '94 (about 22.5 years ago in Internet time) we built brochure style informational Internet pages referred to sarcastically by IT code jockeys as Brochureware. We also BB'd (Bulletin Boarded), Archied and Gophered happily until the west coast decided it was time to bump up cool in the mix. It wasn't long before we were "Surfing". Early adopters (aka pioneers) recognized internet pages as a cost-effective way to promote a company's products & services. Brochureware took off when companies figured out how cheap it was compared to traditional forms of advertising. Brochureware works! |
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We'll source information and deliver insightful reports that will help you make good decisions regarding what works best for your specific business. See also . . . N E W S L E T T E R S Writing/Production Promotion is alive and well and living large online! ««Click on more Area46 SERVICES «» |
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