SERVICES
Area46.com
Est. 1995
Dynamic information draws people to your site
HUBS provide a platform for information
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SERVICES |
Dynamic
Information HUBS Dynamic information draws people to your site HUBS provide a platform for information |
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Sales
Platforms
Promotional Strategies Dynamic Information Hubs Photography/Multimedia Audio & Video Streaming Cross-Media Marketing Change Management Customer Relations Corporate Training We also have excellent relationships with top hosting, networking & database firms |
If you build
it they will come is a cruel myth. Unfortunately,
this misleading mantra is still irresponsibly pushed by many IT types who
have a limited understanding of the human psyche. Technology is merely an
enabler and not a business model. Dynamic Information HUBS are living, breathing virtual communities. They are places where people with similar interests converge to research and learn about products and services. They are effective whether big or small. Quality, not size is the key factor. When we design an online presence at Area46 we are not overly preoccupied with site traffic. More importantly we focus on cultivating focused relationships with people - your clients. The human element is the most important aspect, not technological complexity. HUBS don't build themselves. You have to have a plan and constantly direct the energy of your site through the center of the HUB. We design sites that place our clients at the center of the HUB, and not merely circling the periphery. In fact, our clients become the HUB. Think of your website as a flowing river, not a still pond.  I saw an article in a tech magazine that feebly tried to describe how virtual HUBS work. It was a diagram of a circle surrounded by arrows converging at its circumference. They missed the point . . . Continuous flow is the key. HUBS aren't dead end streets. They're layers of convergence, which means you have to facilitate the flow of energy, not stop it cold outside the circle. When you stop a pendulum you kill the momentum. What fun is it to stop a swing at the bottom of its arc? Promotion is pure momentum. Never stop momentum. Encourage it, direct it, redirect it, feed it, but never stop it. Dynamic Information HUBS are virtual communities. They are alive and malleable. They move and change their characteristics. Unfortunately, this elasticity and mobility make them hard to manage. We harness the chaos. My name is Maurice Cardinal and I own and manage Area46.com. As a former marketing and promotion manager for a Grammy Award winning POP entertainer I developed dynamic information HUBS in every city we performed. We knew how to hit a moving target and how to remain flexible enough to adapt quickly. Rapid change is the order of the day in the entertainment industry. Our entertainment HUBS were three dimensional and layered. Each HUB represented a specific discipline and each discipline a different agenda. We managed ticket sales, CD sales, radio play, TV interviews, POP promotions, travel, hotels, security and much more. Each city, big or small had a similar HUB and they were all meticulously connected. Our team of performers, managers, agents and technicians moved to a different city each day in a dynamic fleet of trucks, busses and airplanes. How does this relate to online marketing and promotion? Think of your company and look at it this way . . . Picture three HUB-style airports in your mind's eye. Take all three HUB-airports and stack 'em. Each airport has it's own agenda and caters to a wide variety of needs and services including air traffic control, baggage handling and coffee shops. Each airport is a world of its own, but it is also tied directly to a large community of airports. Energy doesn't stop at the circumference of the HUBS. It continues through the centers locally in a linear pattern and more importantly three dimensionally between airports. If it didn't, you wouldn't get anywhere. The entertainment business, airports and your business work the same way. Energy isn't static, it's dynamic. You can't expect to have a successful Web presence if energy stops at the circumference of the HUB. Your site is one leg of the journey and much more than the final destination. |
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Internet has come almost full circle Circa '94 (about 22.5 years ago in internet time) we built brochure style informational Internet pages referred to sarcastically by IT code jockeys as Brochureware. We also BB'd (Bulletin Boarded), Archied and Gophered happily until the west coast decided it was time to bump up cool in the mix. It wasn't long before we were "Surfing". Early adopters (aka pioneers) recognized internet pages as a cost-effective way to promote a company's products and services. Brochureware took off when companies figured out how cheap it was compared to traditional forms of advertising. Brochureware works! |
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 We Do HUBS |
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