SERVICES
Area46.com
Est. 1995
It's easier to keep an old customer
than it is to find a new one . . .
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SERVICES |
Customer
Relations It's easier to keep an old customer than it is to find a new one . . . |
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Sales
Platforms
Promotional Strategies Dynamic Information Hubs Photography/Multimedia Audio & Video Streaming Cross-Media Marketing Change Management Customer Relations Corporate Training We also have excellent relationships with top hosting, networking & database firms |
The most profound
trait of the Internet is how it empowers customers. Many ignore this phenomenon,
but rest assured it's not lost on consumers. Consumers are well informed and prepared to jump ship at the first sign of a better deal. It's no secret that loyalty is eroding and becoming a thing of the past. You can't blame consumers. It's easier every day to source information about all types of products and services. Progressive companies are learning to adapt to this new buying pattern, but their options are limited. They can either figure out how to leverage the trend, or step aside and let competitors cherry pick their customers. Adapting isn't as easy as it first appears because consumers often assume that the best price is the best deal. In most cases nothing could be further from the truth. Business operators know that quality, fulfillment and support mean as much to a consumer/ business relationship as price. Unfortunately, many consumers take a superficial view and don't base buying decisions on all the information they have available. Let's consider a few facts: Consumers want more information. They're distracted by price. Price is only part of the equation. What to do? Why not give potential clients more information so they can make an informed purchase decision? Easier said than done. That's where we come in. Our philosophy is to ensure that when a visitor comes to one of our sites, they leave with something of tangible value. We don't expect our clients to give their product away, but we do encourage them to provide something of informational value that will endear the customer to them. Relationships like this keep people coming back to your site until they are ready to buy. Even if your product is commodity priced the decision to purchase will be swayed in your favor. The more they see you, the more they remember you. I know what you're thinking. The competition is too intense. How do I stand out from the pack? I have good news and even better news. If you're willing to do a little free promotion, you can elevate your visibility in your customer's eyes relatively inexpensively. Give a little to get a little. Indulge me for a moment and I'll share a personal anecdote. My name is Maurice Cardinal and I own and manage Area46. Before launching Area46 in 1995 I managed operations and promotion for almost twenty years for a Grammy Award winning POP singer. She had been around the block more than anyone in her field and sold millions and millions of recordings. Absolutely no one got to meet her before or after the show unless it was pre-authorized and set up through proper channels. NO ONE, except of course anyone who gave her a unique gift. Like most people, she had a soft spot for anyone who surprised her with a gift. Bring a gift and meet the star. Believe me, I often tried to discourage her from meeting some of the stranger people, but usually to no avail. It worked every time. People love special treatment, and to be recognized. Treat them special, recognize them & they'll reciprocate. How do you do it? It's easy. The strategy isn't expensive or complicated, but it is the same process that record companies utilize to compete in a market saturated with thousands of artists all competing for the same fan base. If you think competition is tough in your business think what it's like to compete in an industry that literally spawns millions of garage bands and promises nothing more than lottery odds of generating enough income to barely eat. They don't call'em starving artists for nothing. The same tactics that work for Grammy Award winning artists will work for you too. The strategy requires modification, but the formula is the same. People are people are people. If you're skeptical and don't believe it can work for your business take a few moments and click on the Change Management and Cross-Media Marketing links at the left. The process I described above worked like a charm in the mid 90's when I applied it to one of North America's first successful Internet Franchising companies and it's worked many times since. Think differently to stay competitive. |
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you're a small or mid-sized MANUFACTURER or PRODUCER
we can help you crack hard to reach distribution channels
We know from experience that control is shifting to producers and manufacturers and away from large distributors We can show you how to release the monopolistic stranglehold that large manufacturers and distributors have on the market Without doubt, corporate culture is the greatest impediment to a large company doing business online. Their culture is often too political and protectionist to allow them to change quickly It's their Achilles heel
It's not as complicated or as Contact
us here |
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