{"id":30,"date":"2022-12-03T18:21:32","date_gmt":"2022-12-03T23:21:32","guid":{"rendered":"http:\/\/www.area46.com\/mjc\/?page_id=30"},"modified":"2023-01-13T14:45:09","modified_gmt":"2023-01-13T19:45:09","slug":"mj-cardinal-portfolio","status":"publish","type":"page","link":"http:\/\/www.area46.com\/mjc\/","title":{"rendered":"Writing : Photos : Videos"},"content":{"rendered":"\n

Researcher :: Writer :: Photo\/Videographer :: Book Author<\/strong>
Staff :: Contract :: Freelance Content Creator<\/em> \u2013 Maurice Cardinal<\/em> <\/p>\n\n\n\n

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I wrote Leverage Olympic Momentum<\/a><\/strong> \u2026 
a groundbreaking introduction to DISRUPTION<\/strong> & Growth Hacking IRL<\/em>.

lululemon<\/strong> used it as a roadmap<\/a> for their<\/em> historic bendy-stretchy Off-Broadway Olympic promotion. lululemon is now an official Olympic Sponsor. I also wrote extensively for the book’s support blog, surpassing a million views a month.

CBC<\/strong> featured me regularly on the Olympic news series, ROAD to the GAMES<\/a><\/strong>

My TECHNICAL writing<\/strong> today leans into blockchain, crypto, NFT, and Web3.

My CONTENT<\/strong>, PROMOTIONAL<\/strong>, and EDITORIAL writing<\/strong> covers many popular categories, with heavier focus on visual art, music, cannabis, and psychology.<\/p>\n<\/div><\/div>\n\n\n\n

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I began research in 2003 and wrote extensively about complex business relationships between MAINSTREAM NEWS MEDIA<\/strong> and the Olympics<\/strong>. In 2007, Jay Rosen<\/strong>, journalism prof at NYU<\/em><\/a> created a social media experiment, co-sponsored by <\/em>WIRED<\/strong>, to study CROWDSOURCING NEWS<\/strong>. I was awarded two assignments for the project.

My, Assignment ZERO<\/strong>, was to interview mainstream and alt news publishers.

The OPEN-SOURCE JOURNALISM PROJECT<\/strong> was comprised of eighty writers, many PRO JOURNALISTS, who were partnered with BLOGGERS to report on the complexity of re-imagining the news process.

The PROs were resistant, and thought that “amateur news sleuths” would fall flat. We killed it though, and ramped up a social media phenomenon that has substantially changed how news is reported.

Assignment ZERO was a seminal news media project.<\/a><\/strong><\/p>\n<\/div>

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In an even earlier career, I co-executive-produced<\/strong><\/a> and wrote scripts for music videos and television. In 1995, I launched a boutique media communications agency, and wrote business-marketing and promotional copy for technology, manufacturing, architecture, engineering, distribution, entertainment, sports, public relations (crisis media), pharma, food, hospitality<\/strong><\/strong>, banking, investment<\/strong>. I managed campaigns with BELL, IBM, FORD, RBC, the GOV<\/strong>, and countless SMEs<\/strong>. I also wrote business newsletters read by thousands of executives, politicians, and MBA students at Harvard Law School. <\/p>\n\n\n\n

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I also shot Grammy Award winning artists\u2013on film<\/em>. <\/p>\n\n\n\n

Today, I shoot DIGITAL : Street, Editorial & Fine Art<\/strong>. I’m also a video-journalist.<\/p>\n<\/div><\/div>\n\n\n\n

Scroll the MIXED SAMPLES<\/strong> below … or click<\/em> :
WRITING<\/a><\/strong> :: PHOTOGRAPHY<\/a><\/strong> :: VIDEOGRAPHY<\/a><\/strong>
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My WRITING PROJECTS<\/a>:<\/strong> A SHORT LIST

I’ve created hundreds of projects for dozens of different styles of business. The six companies pictured at the left, technology, metal fabricating, office supplies, dog training, architecture, unions<\/em>, are just to start.

I’ve written copy for landing pages, websites, short and long blogs, all social media, newsletters, white papers, pitch decks, business plans, RFPs, grant apps,

Click the PIC for samples of my writing, or keep scrolling. <\/p>\n<\/div><\/div>\n\n\n\n

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I WRITE IN YOUR VOICE:<\/a><\/strong>

It takes considerable research to craft an appropriate BRAND VOICE<\/strong>.

I write CONTENT<\/strong> for a variety of companies, each with distinct info and TONE.

The copy on the left is the MALE<\/a><\/strong> version for a Motorcycle Training Course<\/strong>.

Click it and you can also read the FEMALE<\/a><\/strong>, PARENT<\/a><\/strong>, and GENERIC<\/a><\/strong> versions. <\/p>\n<\/div><\/div>\n\n\n\n

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NEWSLETTERS<\/a><\/strong>

I\u2019ve GHOST-written newsletters for over two decades for busy company owners and CEOs. Many leave it to my discretion to choose the subject matter. I also often EDUCATE my clients respective of the material, plus, some I TRAIN so they can respond directly.

I research and interview my clients extensively to understand their point of reference and philosophy. Most trust me to post and respond on social media in their name.

It’s incredibly demanding to replicate the personality and feel of others, but with the correct data and years of experience, my documents perfectly represent in tone and material the essence of the spokesperson, whether CEO, politician, or company BRAND. <\/p>\n<\/div><\/div>\n\n\n\n

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My PHOTOGRAPHY: <\/a><\/strong>

My first film camera as a kid was made of tin and had a plastic lens. I hacked it with a paperclip to do double-exposures. It was pretty heady stuff for an eight year old shooter.

Today, my unique style captures digital “images between images<\/strong>“.

My vision traps and holds motion in increments\u2013stretching time<\/em>. I stumbled upon the concept while lucid dreaming, and experimented with it for years to perfect the technique.

This historic image of the 356 PORSCHE ROADSTER<\/strong>, is NOT<\/strong> Photoshopped except for minor adjustments to contrast, brightness, and focus. It is also NOT<\/strong> Ai from an APP. Special effects for this image are created IN-CAMERA<\/strong><\/a> in real time as the V-DUB drove by … agape<\/em>.

Half of photography, is being in the right place at the right time. The other half is luck.<\/em> <\/p>\n<\/div><\/div>\n\n\n\n

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My VIDEOS:<\/a> <\/strong>

As a video journalist I create marketing and promotion content that tells a story.

This vid of artist Maryanne Jespersen<\/a><\/strong> (at the left) has over 20,000 views

I’ve interviewed a wide range of subjects, from well known artists to CEOs and executives across a broad spectrum of industries.

I Write Scripts, Shoot, Interview, Edit, and Publish<\/strong><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Researcher :: Writer :: Photo\/Videographer :: Book AuthorStaff :: Contract :: Freelance Content Creator \u2013 Maurice Cardinal I wrote Leverage Olympic Momentum \u2026 a groundbreaking introduction to DISRUPTION & Growth Hacking IRL. lululemon used it as a roadmap for their historic bendy-stretchy Off-Broadway Olympic promotion. lululemon is now an official Olympic Sponsor. I also wrote extensively for the book’s support blog, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.area46.com\/mjc\/wp-json\/wp\/v2\/pages\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.area46.com\/mjc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.area46.com\/mjc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.area46.com\/mjc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.area46.com\/mjc\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":253,"href":"http:\/\/www.area46.com\/mjc\/wp-json\/wp\/v2\/pages\/30\/revisions"}],"predecessor-version":[{"id":829,"href":"http:\/\/www.area46.com\/mjc\/wp-json\/wp\/v2\/pages\/30\/revisions\/829"}],"wp:attachment":[{"href":"http:\/\/www.area46.com\/mjc\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}