Maurice Cardinal
Digital Marketing Communications
Writer :: Digital Specialist :: CryptoBlock :: Advisor

 




I've managed global media campaigns most of my career as a Communications Director, Analyst, & Writer ... often simultaneously.


More recently, I've focused on Technology, including FinTech, Blockchain and Enterprise Network Communications.

At my core I'm an Artist, and at heart, a Writer ... Content or Event Campaigns, and also a business communications analyst and Digital / Social Media advisor. I have extensive experience as a traditional event operations marketer, and also developing complex digital retargeting strategies.



I designed a REBRAND of the BC Salmon Marketing Council, and more recently developed business and communication strategies for Canadian Fisheries and the AQUACULTURE industry - RAS IMTA.

A decade prior I developed early adopter sales communications strategies for SMEs that wanted to leverage Olympic momentum during the Vancouver Games. In 2006 I wrote a book and blog about disruptive marketing and sales that companies like lululemon and Scotiabank followed closely. CBC also liked my ideas and featured me in their Road to the Games series about social media sales marketing.

Over the last two decades I've managed online sales marketing and communication campaigns for a variety of companies. Jeff Ansell & Associates, one of the most respected media and public speaking training agencies in North America contracted me to write and develop their digital communications presence for over 20 years.

I co-managed high visibility PR projects with two U.S. presidential teams, and with companies like CBS, CBC, Ford, IBM, Bell, and Lilly. For sixteen years I co-wrote and published a business newsletter read by thousands of c-suite sales executives and politicians, including a dozen U.S. senators, plus, MBA students at Harvard Law School.

In an early career and for seventeen years I managed operations and promotion for high profile entertainers who sold millions of records and concert tickets and won countless Grammy and Billboard Awards.

I've co-written tech articles for WIRED magazine, as well as food pieces for Canada Wide Publishing, and have been a trusted source for the Globe & Mail, Seattle Times, and Vancouver Sun. For fun ... I also write and design high profile campaigns for the international Art community.

MainlandMist .a t. gee male